Tom White joins TLA as automotive MD

With an exceptional pedigree for product innovation and commercial success, we are delighted to welcome Tom White to the business as managing director of automotive.

Tom is the former head of product development for Auto Trader and, more recently, product director for Time Out Group.

During his six-plus years with Auto Trader, Tom was responsible for setting a strategic consumer product roadmap that delivered genuine innovation, leading to increases in revenue and profitability.

It was also during this time that Tom first worked with TLA. Our landmark collaboration spearheaded Auto Trader’s successful expansion into the lucrative new vehicle market.

In 2013, Tom left Auto Trader for Time Out. In his three years with the group, he brought the global product to vision to life across various digital platforms. His processes helped the business adopt a digital- and mobile-first mind-set, which led to a significant upturn in revenues.

In reuniting with TLA, Tom will set the strategic direction for our automotive service; developing core products, building relationships with advertisers and driving growth across new markets and territories.

Commenting on his arrival, Tom said: “The company’s commitment to fairness and quality coupled with its ability to innovate and drive change has established TLA as the UK’s leading supplier of customer acquisition opportunities within automotive. I’m excited by the prospect of building on that success in the same tradition.”

‘Genuine innovation’

Anton Hanley, managing director of TLA, added: “Tom has a phenomenal record for creating business and product strategies that lead to lasting change and considerable commercial success. His ability to lead teams towards genuine innovation will be instrumental in how we develop and grow our automotive service.”

We create quality-driven customer acquisition strategies for some of the world’s biggest automotive brands, including BMW, Audi, Mini, Volvo and Jaguar.