TLA unveils new site for Car Keys We are thrilled to announce the launch of the new Car Keys website, which has been redeveloped and designed to offer a faster, mobile-friendly experience for its users. Car Keys is our online automotive publication dedicated to people researching and buying a new car. It helps thousands of people to explore their options and easily identify the vehicles that best meet their needs. With its user base growing quickly, we undertook a full review and in-depth research to plan a complete rebuild and redesign of the website. The end result is a faster, user-friendly experience optimised for all device types – particularly mobile, which is the source of more than half of all traffic to the platform. Car Keys’ acting editor Ryan McElroy said: “Our new site is now multi-device friendly, with bespoke interfaces designed specifically for use on mobile and tablet, as well as on desktop. It is faster to load than ever before and features a much-improved user journey, so users will find easier to access all of our great features. “It’s better looking too, with a complete redesign that more effectively incorporates integrated images and videos, so you can enjoy our content across all forms of media in one easy to navigate destination.” Consumers with intent Car Keys generates thousands of leads, which are subsequently nurtured by the TLA team. Our focus on finding real consumers – those with intent to buy – has helped us create growth opportunities for automotive manufacturers such as BMW, Mini, Volvo, Land Rover, Jaguar and Škoda. Tom White, who joined TLA as automotive managing director earlier this year, commented: “Car Keys is an increasingly recognised consumer brand that’s rapidly growing its audience of car buyers and enthusiasts. It provides impartial information and advice so that people are able to make more informed and confident decisions. We’re all about making it easier for consumers to make the right decision on their next new car, and then connecting them with the best place to test drive and buy.” For more information about our automotive offering, drop us a line.