TLA chosen for International Business Festival launch campaign

We have been chosen as one of three UK businesses to feature in the launch campaign – including a short film – for next year’s International Business Festival.

The film was shown at an exclusive launch event held in London last night, which was attended by the Duke of Cambridge. Prince William was officially confirmed as the festival’s patron for 2018.

International Business Festival launch

We were chosen alongside production company Zut Media (which also shot the film) and biologics organisation Absynth to be the faces of the launch campaign as the organisers look to build excitement and interest for the 16-day festival.

Ambition, innovation and growth

The promotional film, which we’ll share with you soon, will appear across a wide range of media leading up to the event. It tells each company’s story of ambition, innovation and growth as well as discussing our hopes and aspirations for the International Business Festival.

Our founder and CEO Anton Hanley was interviewed for the film and was in London for last night’s launch. Speaking to The Business Tribune about TLA’s involvement, he said: “Prince William was really interested in the company and asked whether we were using AI within our platform, so I explained about our chatbots we use to speak to customers online,” he said.

“I wasn’t expecting any of the attention that’s come with being part of the Festival’s campaign so it was a surprise when I arrived here, picked up a leaflet about the Festival and saw myself on the front.

“It’s been a really good evening and it’s nice to be from a Liverpool business with ambitions to grow and being aligned with a major Liverpool event that also has ambitions overseas.”

Prince William International Business Festival IBF

‘Ingenuity, drive and commitment’

The Duke took to the stage last night to discuss his decision to support the festival.

“I am pleased to announce my patronage of the 2018 International Business Festival; an event held in Liverpool on behalf of Britain, bringing together business people from around the world,” the Duke said.

“The UK’s prosperity relies on its wealth of innovative and ambitious small and medium-sized businesses. Whenever I have had the chance to meet the people who run such enterprises, I have been struck by their ingenuity, drive and commitment. They demonstrate the best qualities of our national character.”

The International Business Festival takes place at Exhibition Centre Liverpool between 12-28 June 2018.