Conversion rate optimisation specialist (CRO)

  • Marketing
  • London

The company

The Lead Agency is a fast-growing technology business with 15 years’ experience in lead generation and customer acquisition. We are a trusted growth partner to some of the world’s biggest and most ambitious organisations.

We connect consumers to products and services that fulfil their needs, help organisations to find and acquire new customers and enable publishers to monetise their audiences.

We are a thriving company with over 100+ specialists located across our Liverpool HQ, London and New York offices. We are a particularly technology focused business with an in-house development team continuously creating new lead generation solutions. With the focus on performance within the world of adtech and display marketing, some of these solutions are now offering significant opportunities to bridge the performance and display sectors.

The Lead Agency is made up of talented, creative and determined people.  We seek ambitious forward thinkers who are equally passionate and driven for career success.

The job

An exciting Conversion Rate Optimisation Specialist (CRO) opportunity has arisen with the Lead Agency based in London. We are looking for a passionate CRO to join the digital marketing team to establish and grow a CRO strategy to deliver improved performance across all digital marketing campaigns.

The responsibilities

The CRO specialist’s mission is to establish and lead the CRO function at The Lead Agency. Working closely with the Head of Digital, UX and development teams you will create a robust CRO framework across the full digital marketing funnel from acquisition through to conversion and retention.

  • Responsible for day-to-day CRO activities across varied campaigns and performing detailed analysis
  • Selection of tools and technologies to enable maximum performance
  • A/B and MVT testing across all channels
  • Working closely with UX team, continuously testing and refining campaigns and understanding customer behaviour

The skills

  • Data driven, fueled by insights
  • A creative thinker
  • Experience using CRO & heat map tools (Google Optimize, Optimizely, VQO, Hotjar)
  • Good understanding of Google Analytics
  • Experience with landing page software (Leadpages, Instapage, Unbounce)
  • Strong communication skills and high levels of motivation

The culture

The Lead Agency is a fast-moving and creative company that believes that if something is worth doing, it’s worth doing right.

We value ambition and persistence, and we encourage each other to drive progress through continual improvement and innovation. We’re working on exciting projects with the potential to transform our industry and allow us to expand both in the UK and internationally.

Balance is important to us, which is why we offer flexible working hours, free personal training and squash games, subsidised gym membership… and a free office bar every Friday! In addition, we have regular nights out and charity events throughout the calendar.

The application

The Lead Agency appreciates the time you’ve taken to consider the details and we welcome your application.

To begin your application please send your CV or LinkedIn profile to careers@theleadagency.com or call +44 (0)151 221 9889 to discuss the role.

Alternatively, apply below.