Head of digital

  • Marketing
  • London

The company

The Lead Agency is a fast-growing technology business with 15 years’ experience in lead generation and customer acquisition. We are a trusted growth partner to some of the world’s biggest and most ambitious organisations.

We connect consumers to products and services that fulfil their needs, help organisations to find and acquire new customers and enable publishers to monetise their audiences.

We are a thriving company with over 100+ specialists located across our Liverpool HQ, London and New York offices. We are a particularly technology focused business with an in-house development team continuously creating new lead generation solutions. With the focus on performance within the world of adtech and display marketing, some of these solutions are now offering significant opportunities to bridge the performance and display sectors.

The Lead Agency is made up of talented, creative and determined people.  We seek ambitious forward thinkers who are equally passionate and driven for career success.

The job

A fantastic opportunity for a passionate Head of Digital to join The Lead Agency. Reporting directly to the CEO this newly created role will lead and shape all digital marketing activity as the business continues to expand globally and grow into new verticals.  You will also work closely with the CTO to advance the bespoke outbound focused technology the company has built, driving optimisation and performance.

A natural leader and innovator, you will live at the intersection of marketing and product development, leading the team as they conquer consumer acquisition, conversion and retention. You’ll work cross-functionally to design and execute digital growth initiatives.

This fantastic opportunity comes with a wide remit to invest in new technologies, channels and tactics and growing the team of digital specialists.

The responsibilities

The Head of Digital’s mission is to deliver innovative digital marketing tactics, growing the return on investment from digital marketing activity. You will own the full digital marketing funnel from acquisition through to conversion and retention.

  • Lead the role of growth within the business, implementing a framework for prioritising and testing growth-specific product improvements
  • Establish the digital growth plan to drive traffic, user acquisition, conversion and retention; prioritising gaps and quantifying progress in line with KPI’s for business priorities and profit targets
  • Lead the team of digital marketing specialists, coordinating and executing growth campaigns aligning all market-facing functions
  • Work with your team to build and monitor a comprehensive data infrastructure to analyse user behaviour, targeted campaigns and marketing initiatives such Google Analytics, Optimizely, VWO, UnBounce (The tools of your choice) etc
  • Support product development by providing insights into integrating marketing technologies with the core business systems
  • Support the development of outbound focused technology within the business
  • Implement and manage a cross channel marketing platform
  • Develop and implement a CRO strategy for the business. Own, define and implement testing strategies across the website (A/B Multivariate/User)]
  • Constantly seek new channels and opportunities for lead growth & spearhead marketing automation platforms

The skills

  • Able to inspire others and lead a team
  • Data driven, fueled by insights
  • Technically minded with a thorough understanding of digital marketing technologies, including the AdTech sector – knowledge of the latest technologies and approaches
  • A creative thinker
  • Ambitious and never satisfied
  • Focused on the user
  • Obsessed with testing and conversion, experienced with Google Analytics (ideally 360)
  • Commercially savvy, comfortable with 7 figure budgets
  • Innovative, always challenging the status quo

The culture

The Lead Agency is a fast-moving and creative company that believes that if something is worth doing, it’s worth doing right.

We value ambition and persistence, and we encourage each other to drive progress through continual improvement and innovation. We’re working on exciting projects with the potential to transform our industry and allow us to expand both in the UK and internationally.

Balance is important to us, which is why we offer flexible working hours, free personal training and squash games, subsidised gym membership… and a free office bar every Friday! In addition, we have regular nights out and charity events throughout the calendar.

The application

The Lead Agency appreciates the time you’ve taken to consider the details and we welcome your application.

To begin your application please send your CV or LinkedIn profile to careers@theleadagency.com or call +44 (0)151 221 9889 to discuss the role.

Alternatively, apply below.