Ford lead generation campaign earns second award nomination Award season for the marketing and tech industry is hotting up and we’re delighted to announce another nomination. Our work on behalf of automotive giant Ford, working alongside media partners Mindshare and GTB, has been shortlisted at this year’s Campaign Tech Awards. The work has been nominated for Best Lead Generation Campaign – a new category for the event, which ‘showcase and celebrate groundbreaking technology-driven work by companies and individuals across the marketing, advertising and media industries’. This the second nomination received for the Ford campaign this year, having already been shortlisted for the same category at the Performance Marketing Awards. For the Campaign Tech Awards, the work will be judged by a panel of industry experts from the likes of Snap, LEGO GROUP, Vodafone, Facebook and Verizon Media. One of the fantastic things about this particular project was the level of collaboration between TLA, Mindshare and GTB. Here’s what Daniel Sichel of Mindshare said about the work: “The Lead Generation campaign for Ford is potentially one of the most important campaigns that the Affiliate team at Mindshare have ever run. Due to the volume of Ford enquiries being generated through the campaign, we have put in place a complex framework of management, commercials and measurement to maintain a high quality of leads. “We created a transparent working relationship with The Lead Agency, in order to regularly share insights, learnings and we are constantly looking at ways we could improve the campaign. Our aim was to create a ‘Best in-market lead generation campaign’ and I believe we did so,” he added. The awards take place on Wednesday 5 June at the Marriott Hotel Grosvenor Square.