TLA, Ford and Mindshare win Best Lead Generation Campaign at the PMAs We are thrilled to announce that our work alongside media partners Mindshare and GTB on behalf of Ford has won Best Lead Generation Campaign at the Performance Marketing Awards 2019. The awards were handed out at last night’s (30 April) black-tie dinner at London’s Grosvenor House, where clients, media agencies and performance marketing specialists celebrated the most successful and impactful work from the past 12 months. In what was a highly-contested category, the judges singled out the Ford campaign for “Strong in-market audience targeting strategy, layering points of contact during the buying process to lead the user down the funnel, further qualifying the lead”. Alongside Ford, other brand winners on the night included Liverpool Football Club, Debenhams, Etihad and Very. One of the most pleasing aspects of this win is that the campaign was the very definition of great teamwork. We enjoyed a fantastic working relationship with Mindshare, GTB and Ford that provided the ideal basis for a successful campaign. The work also involved every part of the TLA team – from account management to digital marketing to tech development to customer service to quality control. Mindshare’s Daniel Sichel commented: “The Lead Generation campaign for Ford is potentially one of the most important campaigns that the Affiliate team at Mindshare have ever run. Due to the volume of Ford enquiries being generated through the campaign, we have put in place a complex framework of management, commercials and measurement to maintain a high quality of leads. “We created a transparent working relationship with The Lead Agency, in order to regularly share insights, learnings and we are constantly looking at ways we could improve the campaign. Our aim was to create a ‘Best in-market lead generation campaign’ and I believe we did so,” he added. TLA’s groundbreaking advertising technology was used to deliver high-quality leads to Ford in significant volumes, helping the client to achieve its challenging year-end targets whilst restoring its faith in third-party lead generation. For more information about our success and all of last night’s winning entries, download the book of the night.