Automotive News Round-up – 11 July The automotive industry is an ever-evolving industry thanks to challenging economic conditions, emerging innovative technologies and new generations of car buyers. We’ve identified four automotive news stories this month that highlight some of the key challenges and changes being faced, with insights from industry experts on how automotive brands and their suppliers can adapt. Why car brands need to adopt customer-focused digital KPIs – AM Online looks at the key findings from a Frost & Sullivan’s Intelligent Mobility event. Government plan to cut emissions gets mixed response – Car Dealer Magazine speaks to motoring groups about the Government’s plans to reduce emissions. World Cup of car manufacturing – The Telegraph compares the beautiful game with automotive prowess as it reviews which countries are the world champions of car manufacturing . Five original automotive campaigns driven by unconventional thinking – Get inspired with some of the latest creative work from the automotive industry, as chosen by The Drum. Written a piece of content you’d like us to share? Let us know.