Accenture Interactive signs up as lead sponsor for NABS cycle from London to Brighton We are delighted to confirm that Accenture Interactive has signed up as lead sponsor for the inaugural Sea Change for Mental Health cycle from London to Brighton in aid of NABS. The deal will see Accenture Interactive feature on the official cycling jerseys being worn by all riders and have a strong presence on key promotional materials throughout the event. The global business will also be represented by a team of cyclists taking part in the 63-mile journey. Sea Change, which takes place on Friday 7 June, is being organised by The Lead Agency (TLA) and aims to raise £25,000 for NABS – the charity that helps people who work in the media and advertising industry to thrive. 100 media professionals representing some of the UK’s biggest media agencies, ad agencies and publishers will be taking part in the NABS cycle. Joining Accenture Interactive and TLA on the route will be riders from PHD, Mediacom, Blue449, Jungle Creations, Mail Metro Media, Dennis Publishing and Haymarket. Anton Hanley, founder at TLA, said: “For an organisation of Accenture Interactive’s size and stature to sign up as lead sponsor is a great indication of what we’re hoping to achieve with the Sea Change event. As well as being a fun and memorable experience for the 100 riders, the funds raised for NABS will have a genuine impact for people who work in the media and advertising industry.” To claim one of the last remaining places on the ride and join the likes of Accenture Interactive, PHD and Mediacom, visit the Sea Change Website.