Media industry cycle from London to Brighton confirmed for 2020 Places are now available for Sea Change 2020, the UK advertising and media industry’s charity cycle from London to Brighton in aid of NABS. Building on the huge success of the first event earlier this year, which raised more than £25,000 for the charity, we can confirm that the second ride will take place on 12 June 2020. The event, which is open to teams and individuals working in the media, ad and tech industries, is funded entirely by TLA and event sponsors. As a result, 100% of entry fees and donations raised from participant will go directly to NABS. Having welcomed more than 100 riders in June, representing the likes of Accenture, Mail Metro Media, PHD and Mediacom, we are anticipating an even bigger response for 2020 and have set an ambitious fundraising target of £30,000. For any company or individual that signs up before the end of November, an ‘early bird’ discount will be applied to their entry fee. ‘Bigger and better’ TLA CEO Anton Hanley said: “This year’s Sea Change for Mental Health brought together the biggest and brightest companies from the media, advertising and tech industries to raise a fantastic amount of money for NABS and helped the charity to continue supporting people dealing with issues relating to mental health and wellbeing. The people who took part loved the experience of riding alongside their colleagues from the same industry along one of the UK’s best cycling routes. “We’re committed to making Sea Change 2020 even bigger and better than this year, bringing more of the industry together and setting a fundraising target that will make a huge difference for the charity and those it supports,” he added. Charlie Parkin, fundraising director at NABS, commented on the announcement: “We are delighted that Sea Change 2020 has been announced. The Lead Agency did a brilliant job of uniting the UK media industry behind the important cause of mental health and wellbeing, and we’re excited by their plans for next year’s ride.” Parkin was among the riders in June. Explaining her reason for taking part, she said: “As well as raising money for our fantastic team, I wanted to challenge myself. It is easy in everyday life to slip into the routine of going to the gym to do the same workouts or road run the same distance. The Sea Change London to Brighton ride offered me a chance to train in a different way, push myself towards a new goal and achieve this with people from my own industry.” Teams and individuals can enter Sea Change 2020 for £275 per person (or £250 per person with the early bird discount). To confirm a booking or register interest in the event, please visit the official Sea Change microsite.