Our Culture Book Our company values are important to us here at The Lead Agency, which is why we’ve created our first culture book for all members of team TLA. The book outlines who we are, our mission, our vision and our values – all of which help to shape the culture of the business. Everyone in the business has been handed their own copy, and all new starters are provided with one when they join the team. It provides new starters with an insight into what it means to be a part of TLA, what’s expected of them and what they can expect from their time here. It forms part of a thorough onboarding process that helps people to get settled in their new surroundings, understand how their role contributes to the goals of the business and what we believe is the right way to do things. The book features images of some of the real faces behind the business, along with inspirational characters such as Steve Jobs, Muhammad Ali and Michael Jordan. The book was a collaborative effort between the TLA team and Liverpool-based Wordscapes. One of our values is to ‘go beyond limits and expectations’, which is summed up well by our latest series of charity challenges in aid of the NSPCC. Read more about our cycling trip from London to Paris.