TLA shortlisted at PMAs for Ford lead gen campaign We have been shortlisted for Best Lead Generation Campaign at this year’s Performance Marketing Awards (PMAs). The recognition arrives for our successful campaign on behalf of Ford, working closely with the automotive giant’s media partners Mindshare and GTB. We were appointed to created a five-month lead generation campaign in August last year with the aim of generating high-quality, in-market leads for its full range of vehicles. We reached and engaged car buyers in high volumes as they researched their new car purchase and qualified each one digitally and offline to identify the right buyers for Ford. The campaign generated strong metrics across lead volume, marketing opt-ins and conversion rates (based on follow-up survey data), helping Ford achieve its targets and catching the eye of the PMA judges. Henry Mitchell, account director at GTB, said: “We set The Lead Agency an ambitious target for the number of leads we required over a five-month period in order to ensure our investment in the lead generation channel would be worthwhile and hit ambitious year end lead targets. The team’s commitment to our goal, flexibility to meet our requirements and support throughout the campaign has been excellent.” We’re immensely proud of the campaign and pleased to have been nominated at the PMAs. We’ll discover our fate at the ceremony taking place on 30 April at London’s Grosvenor House Hotel.