Rebuilding your prospect database quickly, with compliant data, in the new GDPR world For many organisations, the biggest impact of GDPR could well be as a result of their own preparation. Many organisations have taken the difficult decision to remove large volumes of data from their databases due to concerns over how it was originally captured. This is putting pressure on budget-holders to find ways to rebuild in a compliant manner. For years, lead generation has provided a fast, efficient route to new prospects and customers – but can you trust third-party data to be compliant? Understandably, we believe you can. We take our responsibility with consumer data seriously, which gave us a great starting point on which to prepare for the incoming regulation. But it didn’t stop us addressing this with the importance it deserves and putting every aspect of our approach under the microscope. We implemented changes where necessary, including updated policies, procedures and documentation. We also implemented new technology such as our Client Portal, which provides a complete audit trail of every consumer’s journey from beginning to end. Confident in our approach but still keen to identify areas for improvement, we recently invited specialist ASE Global, consultants to the majority of the world’s automotive manufacturers, to assess our preparation. Data protection and compliance officer for ASE, Kevin Symm, said: “The levels The Lead Agency has gone to and the things it has implemented – such as the client portal, policies, procedures and documentation – go as far as anything we’ve seen for how companies can minimise the potential for something to go wrong and then maximise how quickly any potential issues can be discovered and acted upon. It really is impressive.” Despite the excellent report, we continue to look for ways to improve and remain committed to obtaining and processing consumer data in a way that is right by the consumer. How we can connect you with new prospects Our approach to customer acquisition can provide you with access to a unique and extensive market place consisting of trusted publisher networks and TLA’s own digital assets including bot technology. These help you to reach and connect with more of the right consumers – in-market, compliant and with a genuine interest in our clients’ products and services. Through our bespoke Client Portal, you can see every step of that consumer’s journey – fully documented for your peace of mind. Every lead is then qualified thoroughly using both tech and our in-house contact centre team that are extensively trained and work to your exact requirements. For the consumer, we simplify their buying journey and route to the products and services they’re in the market for. This means that we can repopulate your databases quickly and efficiently with prospective customers who are at various stages of the funnel. In automotive, a vertical in which we have operated in for more than 16 years, we supply lead types such as ‘keep me informed’ interest on new car launches, test drive and brochure requests and quotes – all of which are compliant with GDPR and qualified to ensure they are in-market. If you would like to discuss how we can help you rebuild your prospect lists in a compliant manner, contact us today.