Stanford Professor to run Silicon Valley-inspired Masterclass for media agencies in London

In November, TLA will be hosting an exclusive Marketing Masterclass led by Stanford Business School Professor of Marketing Jonathan Levav.

Having met Jonathan at a week-long event held at Stanford earlier this year, we were immediately struck by the quality of his research and findings – particularly around his work with Silicon Valley, where he’s identified the patterns of innovation used by the most high-profile tech companies in the world.

To coincide with the launch of our brand new customer acquisition platform, we’re flying Jonathan over from California to share his insights and run a one-off idea generation workshop for media agencies and publishers on Monday 11 November (2pm-5pm) at London’s Soho House.

Once he’s unpicked the patterns of innovation used by the Valley’s best, attendees will get chance to put them into practice to generate ideas of their own. This is an event not to be missed!

A limited number of tickets are available, so please email marketingmasterclass@theleadagency.com to express your interest in the event.

About Jonathan

Jonathan Levav is Professor of Marketing at the Stanford Graduate School of Business. His research focuses on understanding the judgments and choices of consumers by using tools from experimental psychology and behavioural economics. His studies into the contextual factors that influence people’s choices and judgments was the subject of his engaging TEDx talk.

Working with the university has also seen Jonathan work closely with Silicon Valley, where he has identified the repeatable patterns that being used world’s most innovative businesses to consistently produce great ideas. Contrary to the belief that it centres on outside-the-box thinking and a blank canvas, he found that consistent creativity requires a more structured, inside-the-box approach.

Jonathan received his PhD in marketing from the Fuqua School of Business, Duke University, and his A.B. in public and international affairs from Princeton University. He is the winner of the Hillel Einhorn Young Investigator Award, awarded biennially by the Society for Judgment and Decision-Making.