The Lead Agency features in International Business Festival campaign Later this year, Liverpool will host the International Business Festival – a gathering of 30,000 business owners, decision-makers and professionals from around the world. The event will consist of nine high-growth sector-themed days running between the 12th and 28th June that aim to help organisations scale-up and fulfil their ambitions. To help promote the event, The Lead Agency was approached by the organisers and asked if we’d like to be featured as a Next Level Business case study – an invitation extended to just three UK businesses. We were naturally honoured and welcomed the organisers’ film crew at our Liverpool HQ towards the end of last year. As well as capturing footage of our office and surroundings, our CEO and founder Anton Hanley was interviewed. Watch the film below to hear about our success to date – from a standing start in 2002 to becoming the UK’s number one new car lead generator – as well as with Anton’s ambitions for the future and hopes for the Festival.