Ad-Tech Product Manager
The Job

The Lead Agency, one of the fastest growing tech businesses in the UK, is looking to make a major hire, taking on an experienced and exceptional product manager to head up their ad-tech product suite. The role is being created due to the business growth and significant advances in this area.

The Lead Agency work across the world of digital media and harness their bespoke ad-tech and blockchain based customer acquisition platform to engage with consumers and connect them with brands. We pride ourselves on our agility, market insight and technical expertise that allows us to continually innovate in this fast paced, exciting industry.

Our work to expand into new verticals and markets is putting ever more focus on our programmatic ad-tech play and this has resulted in the need for a dedicated ad-tech product manager.

The role will be both demanding and rewarding as we invest heavily in this area of our work.  It will involve managing and working with our private network of publishers and also continuing our integration into the wider ad-tech ecosystem to enable global consumer targeting.

The role requires an experienced product manager or owner with background in the ad-tech world. We are looking for someone who understands the ad-tech ecosystem thoroughly having worked with programmatic display activity and DSPs such as AppNexus, the Trade Desk. You need to understand both user and contextual targeting opportunities and have experience buying inventory   for performance campaigns. We will expect you to understand delivery mechanisms and restrictions and be able to discuss industry issues such as ad-fraud, regulation and tracking restrictions at a detailed level.

The Responsibilities

You will be focused on all areas of the product, from commercial and strategic relationships through to product development and evolution. You will be the owner of all ad-tech activity for TLA and take full responsibility for this area of the business but closely supported by tech and marketing teams as required.

You will be expected to:

  • Own the ad-tech product roadmap, providing clear requirements and instruction to the production teams to ensure it’s continuous evolution.
  • Oversee product delivery, leading internal stakeholder groups to deliver against requirements.
  • Attend and present at client meetings and evangelise TLA’s ad-tech products
  • Manage all private publisher relationships, ensuring continued revenue delivery aligned with their expectations.
  • Build and manage strategic partner relationships where required
  • Maintain current knowledge of all ad-tech related regulatory changes and projected changes, ensuring the product roadmap is aligned with these.
  • Maintain current knowledge of the ad-tech ecosystem, building and maintaining relationships to assist with this goal.
  • Create and maintain product documentation.
The Skills
  • Minimum 3 years experience as product management/owner of an ad-tech or mar-tech product.
  • Digital marketing or technology background
  • Thorough knowledge of the media, ad-tech and mar-tech landscapes and associated tech such as DSPs, DMPs an SSPs.
  • An innovator with creative flair and good understanding of UX and CRO.
  • An influencer with excellent communication skills
  • An achiever, someone who thrives on hard work and delivery against their goals
  • A passion to learn and continuously improve
  • You will be educated to degree level as a minimum.
The Company

The Lead Agency is a performance and technology business that helps companies to acquire new customers.

We use our own digital assets, emerging technologies and a unique network of premium UK publishers to find and engage hard-to-reach in-market consumers as they research their next purchase online. Our proprietary lead technology and in-house contact centre teams then process the data we generate – from initial enquiries through to the secure distribution of qualified leads to our clients’ CRM.

We have been in business since 2002 and specialise in automotive and property. Our extensive client list includes BMW, VW Group, Mercedes-Benz, Ford, Hyundai, Yopa and eMoov.


Ambitious businesses need ambitious people – and that’s exactly what we’re looking for at TLA. Our journey – from a start-up business in 2002 to one of the UK’s fastest-growing tech companies – owes a lot to our focus on continuous improvement and striving to be the best that we can be.

We want to grow with people who share that ethos; who can bring something special to the team but have that desire to keep improving. This role is an exciting opportunity to contribute to an award-winning team and fulfil your potential within a growing business.


  • Award-winning performance and technology business based in Liverpool and London
  • 100-strong team spanning roles in development, design, UX, digital marketing, customer service, quality assurance, product ownership, account management and more.
  • One of the UK and Europe’s fastest-growing tech companies:
    • Tech Track 100 (The Sunday Times)
    • FT1000 (Financial Times)
  • Fifth-fastest growing tech company in the north of the UK (Tech Nation)
The Culture

The Lead Agency is a fast-moving and creative company that believes that if something is worth doing, it’s worth doing right.

We value ambition and persistence, and we encourage each other to drive progress through continual improvement and innovation. We’re working on exciting projects with the potential to transform our industry and allow us to expand both in the UK and internationally.

Balance is important to us, which is why we offer flexible working hours, free personal training and squash games, subsidised gym membership… and a free office bar every Friday! In addition, we have regular nights out and charity events throughout the calendar.

Apply for this position

The Lead Agency appreciates the time you’ve taken to consider the details and we welcome your application.

To begin your application please APPLY NOW below or send your CV or LinkedIn profile to or call +44 (0)151 221 9889 to discuss the role.

Position: Ad-Tech Product Manager

Thank you for submitting your application. We will contact you shortly!

Employment Type
Full Time
Beginning of employment
Duration of employment
Job Location

Liverpool or London

Head Office
The Lead Agency, 20 Chapel Street, L3 9AG, Liverpool, Merseyside
Valid through
31 August 2018
Date posted
12th August 2019