B2B Marketing Manager
The Job

The Lead Agency has an exciting opportunity for an intelligent, tactical and commercially minded marketer to take ownership of our B2B marketing activity and play a direct role in our growth into new markets and territories.

As one the UK’s fastest-growing technology businesses and due to the continued development of our technology and services, we require a dedicated B2B specialist to set and implement a strategy for how we reach and inspire our target audiences.

The Responsibilities
  • Planning and implementing a data-driven marketing strategy that generates enquiries from prospective clients, partners and employees
  • Creating and implementing campaigns to promote key areas of the business, our services and projects
  • Sourcing and creating thought-leadership content, case studies, blog posts, news stories, press releases, videos, webinars, white papers and research that helps to position TLA as the leading authority on customer acquisition within each of our verticals and focuses on our key pillars of data, technology and audiences
  • Managing the TLA awards calendar and researching and writing award entries that reinforce TLA’s market positioning
  • Managing PR activity for the business, working with external agencies (where feasible), building relationships with key media publications, producing compelling copy around key news stories and generating coverage that advances our objectives
  • Tracking and reporting performance across agreed key metrics (as indicated by OKRs) to ensure all BAU and campaign-based activity is having a positive impact on the business
  • Exploring new ideas for how we build brand awareness and meaning amongst our core audiences
  • Working with the design team to protect and maintain the quality of all sales and marketing materials used by the business, ensuring brand consistency in visual appearance, tone of voice and message
  • Evolving TLA’s existing brand positioning and messaging to put us in the strongest possible position to maximise commercial opportunities
  • Taking ownership of all branded sales materials, including proposal decks and performance reports to assist the sales and account management teams
  • Planning and supporting the successful running of TLA events – ranging from sporting challenges to round table discussions to presentations and more
The Skills
  • 5+ years in a B2B Marketing role
  • Excellent written skills with experience of producing articles, white papers, case studies and other promotional materials aimed at a B2B audience
  • Proven track record of delivering exceptional results from B2B marketing campaigns
  • Strong time management
  • Excellent people skills with experience of managing internal and external stakeholder relationships
  • Excellent communication skills with the ability to present ideas succinctly
  • Proven track record of delivering events
  • Strong organisational skills
  • Knowledge of B2B CRM platforms – e.g. Hubspot/Salesforce etc.
  • Experience working with internal marketing teams to deliver cross-channel B2B campaigns
The Company

The Lead Agency is a performance and technology business that helps companies to acquire new customers.

We use our own digital assets, emerging technologies and a unique network of premium UK publishers to find and engage hard-to-reach in-market consumers as they research their next purchase online. Our proprietary lead technology and in-house contact centre teams then process the data we generate – from initial enquiries through to the secure distribution of qualified leads to our clients’ CRM.

We have been in business since 2002 and specialise in automotive and property. Our extensive client list includes BMW, VW Group, Mercedes-Benz, Ford, Hyundai, Yopa and eMoov.

Ethos

Ambitious businesses need ambitious people – and that’s exactly what we’re looking for at TLA. Our journey – from a start-up business in 2002 to one of the UK’s fastest-growing tech companies – owes a lot to our focus on continuous improvement and striving to be the best that we can be.

We want to grow with people who share that ethos; who can bring something special to the team but have that desire to keep improving. This role is an exciting opportunity to contribute to an award-winning team and fulfil your potential within a growing business.

Facts:

  • Award-winning performance and technology business based in Liverpool and London
  • 100-strong team spanning roles in development, design, UX, digital marketing, customer service, quality assurance, product ownership, account management and more.
  • One of the UK and Europe’s fastest-growing tech companies:
    • Tech Track 100 (The Sunday Times)
    • FT1000 (Financial Times)
  • Fifth-fastest growing tech company in the north of the UK (Tech Nation)
The Culture

The Lead Agency is a fast-moving and creative company that believes that if something is worth doing, it’s worth doing right.

We value ambition and persistence, and we encourage each other to drive progress through continual improvement and innovation. We’re working on exciting projects with the potential to transform our industry and allow us to expand both in the UK and internationally.

Balance is important to us, which is why we offer flexible working hours, free personal training and squash games, subsidised gym membership… and a free office bar every Friday! In addition, we have regular nights out and charity events throughout the calendar.

Apply for this position

The Lead Agency appreciates the time you’ve taken to consider the details and we welcome your application.

To begin your application please APPLY NOW below or send your CV or LinkedIn profile to careers@theleadagency.com or call +44 (0)151 221 9889 to discuss the role.

Position: B2B Marketing Manager

Thank you for submitting your application. We will contact you shortly!

Employment Type
Full Time
Beginning of employment
ASAP
Duration of employment
Permanent
Job Location

Chapel Street, Liverpool (L3 9AG) or Stephen Street, London (W1T 1AN)

Head Office
The Lead Agency, 20 Chapel Street, L3 9AG, Liverpool, Merseyside
Valid through
31 August 2018
Base Salary
£ 45000 - £ 60000
Date posted
25th June 2019