Channel Marketing Analyst
The Job

Working within the Data Insight Team, the Channel Marketing Analyst will play a key role in helping the business to understand the marketplace as accessible via its paid, search, social and email channels.

The Channel Marketing Analyst will live in the channels, staying abreast of developments as they happen and ensuring that all of our internal functions – marketing, operations, sales and others – are constantly aligned to the market. This will involve assessing the potential channel inventory, up to specified ceilings of spend, for prospective customers for a range of clients and using the findings to provide insight, assess commercial models and forecast scenarios.

While the role will report into the Data Insight Team, it will involve working closely with the performance marketing, product and sales functions.

You will become the subject matter expert on all things relating to marketing channels, driving commercial decisions through valuable insight and telling a relevant story.

This is a great opportunity for the right candidate to join the team at a pivotal point of growth for the business. The outputs from the Channel Marketing Analyst role will shape the key decisions that the business makes and deliver the insights that allow the business to achieve its ambitions.

The Responsibilities

The Channel Marketing Analyst will be responsible for:

  • Providing the business with a monthly view of the accessible inventory in each channel and make recommendations on best allocation of budget to drive maximum efficiency.
  • Analysing channel performance and trends and providing actionable insights to key stakeholders.
  • Assessing cost and quality in each channel and making recommendations.
  • Exploring and assessing the potential inventory in new channels.
  • Forecasting and assessing the commercial impact of changes to cost and inventory in the short and medium-term.
  • Working with the sales team to model and plan client revenue delivery.
  • Fulfilling ad-hoc requests from the business where necessary.
  • Providing cover to the performance marketing team where required.
The Skills


  • Strong analytical background and mindset, with rigorous attention to detail and logical problem-solving approach
  • Commercially-astute and results-drive
  • 2+ years of experience in a Marketing/Channel/PPC Analyst role, with experience in web analytics
  • Expert level knowledge of AdWords and Google Analytics, with proficiency in keyword research
  • Experience of modelling, forecasting and scenario planning
  • An effective communicator who can deliver complex concepts confidently and persuasively to senior stakeholders
  • Strong Excel skills
  • Comfortable working in a demanding, pressurised environment
  • Proactive, critical thinker and team player


  • Experience with QlikView, PowerBI or another analytics package
  • Experience with Microsoft Dynamics 365 CRM
  • Degree in a marketing analytical, statistical or mathematical discipline
The Company

The Lead Agency is a performance and technology business that helps companies to acquire new customers.

We use our own digital assets, emerging technologies and a unique network of premium UK publishers to find and engage hard-to-reach in-market consumers as they research their next purchase online. Our proprietary lead technology and in-house contact centre teams then process the data we generate – from initial enquiries through to the secure distribution of qualified leads to our clients’ CRM.

We have been in business since 2002 and specialise in automotive and property. Our extensive client list includes BMW, VW Group, Mercedes-Benz, Ford, Hyundai, Yopa and eMoov.


Ambitious businesses need ambitious people – and that’s exactly what we’re looking for at TLA. Our journey – from a start-up business in 2002 to one of the UK’s fastest-growing tech companies – owes a lot to our focus on continuous improvement and striving to be the best that we can be.

We want to grow with people who share that ethos; who can bring something special to the team but have that desire to keep improving. This role is an exciting opportunity to contribute to an award-winning team and fulfil your potential within a growing business.


  • Award-winning performance and technology business based in Liverpool and London
  • 100-strong team spanning roles in development, design, UX, digital marketing, customer service, quality assurance, product ownership, account management and more.
  • One of the UK and Europe’s fastest-growing tech companies:
    • Tech Track 100 (The Sunday Times)
    • FT1000 (Financial Times)
  • Fifth-fastest growing tech company in the north of the UK (Tech Nation)
The Culture

The Lead Agency is a fast-moving and creative company that believes that if something is worth doing, it’s worth doing right.

We value ambition and persistence, and we encourage each other to drive progress through continual improvement and innovation. We’re working on exciting projects with the potential to transform our industry and allow us to expand both in the UK and internationally.

Our headquarters offer one of Liverpool’s best locations to work in – a bright, open plan office on the 13th floor of the Unity Building, offering spectacular panoramic views of our city.

Balance is important to us, which is why we offer flexible working hours, free personal training and squash games, subsidised gym membership… and a free office bar every Friday! In addition, we have regular nights out and charity events throughout the calendar.

Apply for this position

The Lead Agency appreciates the time you’ve taken to consider the details and we welcome your application.

To begin your application please APPLY NOW below or send your CV or LinkedIn profile to or call +44 (0)151 221 9889 to discuss the role.

Apply now

Position: Channel Marketing Analyst

Thank you for submitting your application. We will contact you shortly!

Employment Type
Full Time
Beginning of employment
Duration of employment
Job Location
The Lead Agency, 20 Chapel Street, L3 9AG, Liverpool, Merseyside
Valid through
31 August 2018
Base Salary
£ 25000 - £ 30000
Date posted
8th August 2018