Head of Digital
The Job

This Head of Digital job is a unique opportunity in the market to lead, develop and execute digital marketing strategies for one of the UK’s most exciting and fastest growing agencies.

The Head of Digital can be based out of either our London office in the heart of Fitzrovia or our impressive Liverpool HQ. Reporting directly to the CEO and working very closely with the CTO you will be tasked with developing cutting edge digital strategies, managing partnerships and helping drive forward the unique proprietary technology being built internally.

As Head of Digital you should be a natural leader and innovator, you will live at the intersection of marketing and product development, leading the team as they conquer consumer acquisition, conversion and retention. You’ll work cross-functionally to design and execute digital growth initiatives, utilising the latest tools and technology to keep the agency at the bleeding edge of digital.

The Lead Agency is a performance business with all decisions based on data. This role requires absolute understanding of the detailed marketing channel data combined with excellent analytical skills and an accountant like focus on the numbers!

The Responsibilities

The Head of Digital’s mission is to deliver innovative digital marketing tactics, growing the return on investment from digital marketing activity. You will own the full digital marketing funnel from acquisition through to conversion and retention. Your key responsibilities will be to:

  • Lead the role of growth within the business, implementing a framework for prioritising and testing growth-specific product improvements
  • Establish the digital growth plan to drive traffic, user acquisition, conversion and retention; prioritising gaps and quantifying progress in line with KPI’s for business priorities and profit targets
  • Help develop targets and ensure performance is front and centre of all execution.
  • Negotiate deals with key partners and ensure they are adding value above and beyond the standard terms of service.
  • Lead the team of digital marketing specialists, coordinating and executing growth campaigns aligning all market-facing functions
  • Work with your team to build and monitor a comprehensive data infrastructure to analyse user behaviour, targeted campaigns and marketing initiatives such Google Analytics, Optimizely, VWO, UnBounce (The tools of your choice) etc
  • Support product development by providing insights into integrating marketing technologies with the core business systems
  • Support the development of outbound focused technology within the business
  • Implement and manage a cross channel marketing platform
  • Constantly seek new channels and opportunities for lead growth & spearhead marketing automation platforms
The Skills
  • Able to inspire others and lead a team
  • Data driven, fueled by insights
  • Technically minded with a thorough understanding of digital marketing technologies, including the AdTech sector – knowledge of the latest technologies and approaches
  • A performance focused individual with an analytical mind
  • Ambitious and never satisfied
  • Focused on the user
  • Obsessed with testing and conversion, experienced with Google Analytics (ideally 360)
  • Commercially savvy, comfortable with 7 figure budgets
  • Innovative, always challenging the status quo
The Company

The Lead Agency is a performance and technology business that helps companies to acquire new customers.

We use our own digital assets, emerging technologies and a unique network of premium UK publishers to find and engage hard-to-reach in-market consumers as they research their next purchase online. Our proprietary lead technology and in-house contact centre teams then process the data we generate – from initial enquiries through to the secure distribution of qualified leads to our clients’ CRM.

We have been in business since 2002 and specialise in automotive and property. Our extensive client list includes BMW, VW Group, Mercedes-Benz, Ford, Hyundai, Yopa and eMoov.


Ambitious businesses need ambitious people – and that’s exactly what we’re looking for at TLA. Our journey – from a start-up business in 2002 to one of the UK’s fastest-growing tech companies – owes a lot to our focus on continuous improvement and striving to be the best that we can be.

We want to grow with people who share that ethos; who can bring something special to the team but have that desire to keep improving. This role is an exciting opportunity to contribute to an award-winning team and fulfil your potential within a growing business.


  • Award-winning performance and technology business based in Liverpool and London
  • 100-strong team spanning roles in development, design, UX, digital marketing, customer service, quality assurance, product ownership, account management and more.
  • One of the UK and Europe’s fastest-growing tech companies:
    • Tech Track 100 (The Sunday Times)
    • FT1000 (Financial Times)
  • Fifth-fastest growing tech company in the north of the UK (Tech Nation)
The Culture

The Lead Agency is a fast-moving and creative company that believes that if something is worth doing, it’s worth doing right.

We value ambition and persistence, and we encourage each other to drive progress through continual improvement and innovation. We’re working on exciting projects with the potential to transform our industry and allow us to expand both in the UK and internationally.

Our headquarters offer one of Liverpool’s best locations to work in – a bright, open plan office on the 13th floor of the Unity Building, offering spectacular panoramic views of our city.

Balance is important to us, which is why we offer flexible working hours, free personal training and squash games, subsidised gym membership… and a free office bar every Friday! In addition, we have regular nights out and charity events throughout the calendar.

Apply for this position

The Lead Agency appreciates the time you’ve taken to consider the details and we welcome your application.

To begin your application please APPLY NOW below or send your CV or LinkedIn profile to careers@theleadagency.com or call +44 (0)151 221 9889 to discuss the role.

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Position: Head of Digital

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Employment Type
Full Time
Beginning of employment
Duration of employment
Job Location

Chapel Street, Liverpool (L3 9AG) or Stephen Street, London (W1T 1AN)

Head Office
The Lead Agency, 20 Chapel Street, L3 9AG, Liverpool, United Kingdom, Merseyside
Valid through
31 August 2018
Base Salary
£ 50000 - £ 100000
Date posted
8th August 2018