Performance Analyst
The Job

A fantastic opportunity for a passionate individual to join The Lead Agency in the role of Performance Analyst. Reporting to the Head of Data Insight, the role will focus on monitoring and optimising performance across the business by seeking out efficiencies and driving effective operations.  You will work closely with all teams across the business, including development, digital and contact centre, ensuring the technology and procedures in place are working optimally for the business.

A natural innovator with a passion for efficiency and performance, you will thoroughly investigate performance issues and champion solutions that enhance our processes. Your logical and insight-driven approach will enable you to analyse trends and changes in business KPIs and to devise solutions that support business growth. You will live at the intersection of the digital and sales/contact centre teams, ensuring our processes and activities are aligned to drive revenue generation and minimise waste.

The role requires in-depth knowledge of digital marketing, development and sales processes, as well as experience of driving performance with data.

The Responsibilities
  • Ownership of the business KPIs
  • Reporting on business performance to senior management on at least a weekly basis.
  • Continually analysing lead generation and handling processes across the business teams, seeking out optimisation and efficiency opportunities.
  • Working with data from a variety of sources – including marketing, operational and financial – to identify, analyse and report on trends within the business and market.
  • Thoroughly investigate potential issues within the business using statistical analysis.
  • Building and maintaining data models that guide business activities, including marketing spend and commercials.
  • Deriving process solutions to increase efficiency, reduce costs and increase revenues.
  • Working closely with stakeholders from around the business, every day, to drive performance.
  • Effectively communicating complex concepts to senior management and others.
The Skills
  • 2 years’ experience in an analytical or data insight role
  • Intermediate-level SQL skills
  • Expert-level Excel skills
  • Data-driven and fuelled by insight
  • A thorough understanding of digital marketing processes
  • Technically-minded, with an interest in working with cutting-edge technology
  • Obsessed with efficiency and process optimisation
  • Commercially-savvy
  • Unafraid to challenge the status quo
  • Strong communication skills, with the ability to autonomously work with senior stakeholders
  • Great team worker, able to influence and promote change
  • Passionate about the detail
  • Experience of BI reporting systems – such as QlikView or PowerBI – would be beneficial
The Company

The Lead Agency is a performance and technology business that helps companies to acquire new customers.

We use our own digital assets, emerging technologies and a unique network of premium UK publishers to find and engage hard-to-reach in-market consumers as they research their next purchase online. Our proprietary lead technology and in-house contact centre teams then process the data we generate – from initial enquiries through to the secure distribution of qualified leads to our clients’ CRM.

We have been in business since 2002 and specialise in automotive and property. Our extensive client list includes BMW, VW Group, Mercedes-Benz, Ford, Hyundai, Yopa and eMoov.


Ambitious businesses need ambitious people – and that’s exactly what we’re looking for at TLA. Our journey – from a start-up business in 2002 to one of the UK’s fastest-growing tech companies – owes a lot to our focus on continuous improvement and striving to be the best that we can be.

We want to grow with people who share that ethos; who can bring something special to the team but have that desire to keep improving. This role is an exciting opportunity to contribute to an award-winning team and fulfil your potential within a growing business.


  • Award-winning performance and technology business based in Liverpool and London
  • 100-strong team spanning roles in development, design, UX, digital marketing, customer service, quality assurance, product ownership, account management and more.
  • One of the UK and Europe’s fastest-growing tech companies:
    • Tech Track 100 (The Sunday Times)
    • FT1000 (Financial Times)
  • Fifth-fastest growing tech company in the north of the UK (Tech Nation)
The Culture

The Lead Agency is a fast-moving and creative company that believes that if something is worth doing, it’s worth doing right.

We value ambition and persistence, and we encourage each other to drive progress through continual improvement and innovation. We’re working on exciting projects with the potential to transform our industry and allow us to expand both in the UK and internationally.

Our headquarters offer one of Liverpool’s best locations to work in – a bright, open plan office on the 13th floor of the Unity Building, offering spectacular panoramic views of our city.

Balance is important to us, which is why we offer flexible working hours, free personal training and squash games, subsidised gym membership… and a free office bar every Friday! In addition, we have regular nights out and charity events throughout the calendar.

Apply for this position

The Lead Agency appreciates the time you’ve taken to consider the details and we welcome your application.

To begin your application please APPLY NOW below or send your CV or LinkedIn profile to or call +44 (0)151 221 9889 to discuss the role.

Position: Performance Analyst

Thank you for submitting your application. We will contact you shortly!

Employment Type
Full Time
Beginning of employment
Duration of employment
Job Location
The Lead Agency, 20 Chapel Street, L3 9AG, Liverpool, Merseyside
Valid through
31 August 2018
Base Salary
£ 30000 - £ 35000
Date posted
24th September 2018