CRO Specialist
The Job

An exciting Conversion Rate Optimisation Specialist (CRO) opportunity has arisen with the Lead Agency. We are looking for a passionate CRO to join the digital marketing team to establish and grow a CRO strategy to deliver improved performance across all digital marketing campaigns.

The Responsibilities

The CRO specialist’s mission is to lead the CRO function at The Lead Agency. Working closely with the Head of Digital, UX and development teams you will create a robust CRO framework across the full digital marketing funnel from acquisition through to conversion and retention.

  • Responsible for all CRO activities across varied campaigns
  • Research and devise innovative CTAs and conversion approaches
  • Work with technical and data teams to ensure data quality and reliability
  • Selection of tools and technologies to enable maximum performance
  • A/B and MVT testing across all channels
  • Working closely with UX team, continuously testing and refining campaigns
The Skills
  • Data driven, fueled by insights
  • A creative thinker with demonstrable passion for digital performance
  • Excellent research skills
  • Hunger for knowledge and the drive to achieve ‘best in class’ and win awards!
  • Experience using CRO & heat map tools (Google Optimize, Optimizely, VQO, Hotjar)
  • Good understanding of Google Analytics
  • Experience with landing page software (Leadpages, Instapage, Unbounce)
  • Strong communication/presentation skills and high levels of motivation

To be successful in the role, you need to be a senior CRO, with boundless enthusiasm, initiative and deep understanding of online consumer behaviours.

The Company

The Lead Agency is a performance and technology business that helps companies to acquire new customers.

We use our own digital assets, emerging technologies and a unique network of premium UK publishers to find and engage hard-to-reach in-market consumers as they research their next purchase online. Our proprietary lead technology and in-house contact centre teams then process the data we generate – from initial enquiries through to the secure distribution of qualified leads to our clients’ CRM.

We have been in business since 2002 and specialise in automotive and property. Our extensive client list includes BMW, VW Group, Mercedes-Benz, Ford, Hyundai, Yopa and eMoov.

Ethos

Ambitious businesses need ambitious people – and that’s exactly what we’re looking for at TLA. Our journey – from a start-up business in 2002 to one of the UK’s fastest-growing tech companies – owes a lot to our focus on continuous improvement and striving to be the best that we can be.

We want to grow with people who share that ethos; who can bring something special to the team but have that desire to keep improving. This role is an exciting opportunity to contribute to an award-winning team and fulfil your potential within a growing business.

Facts:

  • Award-winning performance and technology business based in Liverpool and London
  • 100-strong team spanning roles in development, design, UX, digital marketing, customer service, quality assurance, product ownership, account management and more.
  • One of the UK and Europe’s fastest-growing tech companies:
    • Tech Track 100 (The Sunday Times)
    • FT1000 (Financial Times)
  • Fifth-fastest growing tech company in the north of the UK (Tech Nation)
The Culture

The Lead Agency is a fast-moving and creative company that believes that if something is worth doing, it’s worth doing right.

We value ambition and persistence, and we encourage each other to drive progress through continual improvement and innovation. We’re working on exciting projects with the potential to transform our industry and allow us to expand both in the UK and internationally.

Balance is important to us, which is why we offer flexible working hours, free personal training and squash games, subsidised gym membership… and a free office bar every Friday! In addition, we have regular nights out and charity events throughout the calendar.

Apply for this position

The Lead Agency appreciates the time you’ve taken to consider the details and we welcome your application.

To begin your application please APPLY NOW below or send your CV or LinkedIn profile to careers@theleadagency.com or call +44 (0)151 221 9889 to discuss the role.

Close modal

Apply now

Position: CRO Specialist

Thank you for submitting your application. We will contact you shortly!

Employment Type
Full Time
Beginning of employment
ASAP
Duration of employment
Permanent
Job Location

Chapel Street, Liverpool (L3 9AG) or Stephen Street, London (W1T 1AN)

Head Office
The Lead Agency, 20 Chapel Street, L3 9AG, Liverpool, United Kingdom, Merseyside
Valid through
31 August 2018
Base Salary
£ 50000 - £ 80000
Date posted
19th September 2018