Digital Product Marketing Manager
The Job

Digital Product Marketing Manager is required to support the development and implementation of the Automotive product roadmap, to deliver best in class products and services for The Lead Agency’s consumers and customers, on time and on budget.

The Responsibilities
  • Understand our market, our consumers, our customers, and their problems
  • Provide input into the overall Product strategy and priorities
  • Be an innovative thinker and propose innovative solutions to address current and future customer needs and expectations
  • Translate the Product vision into a cohesive product roadmap
  • Manage the lifecycle of products from whiteboard to retiring, including prioritising requirements through commercial rationale and with commercial stakeholders
  • Responsible for delivery of products working with cross functional stakeholders including development, architecture, user experience and commercial stakeholders
  • Be the internal expert and external champion for TLA’s Automotive products
  • Work with cross functional teams in support of and championing products across the product portfolio, including go to market
  • Brand guardian and owner of the UX roadmap
  • Sales enablement ensuring the Sales Team have everything they need to deliver against targets
  • Competitor intelligence
  • Own the user journey from first touch to revenue
The Skills
  • Track record of effective delivery of digital products in a fast-growing business
  • Proven ability to manage a large stakeholder network effectively and collaboratively in a complex, matrix environment comprised of diverse roles and interests
  • Has the ability to articulate and explain complicated issues in a simple and accurate manner
  • Ability to write high-quality proposition proposals, business cases and requirements documentation
  • Well organised; able to manage own workload; prioritise and work autonomously or as part of a team as necessary
  • Articulate and professional with strong presentation skills
  • Demonstrated ability to build credibility and relationships at all levels
  • Broad understanding of digital channel eco-systems
  • A passion for the vertical
The Company

The Lead Agency is a performance and technology business that helps companies to acquire new customers.

We use our own digital assets, emerging technologies and a unique network of premium UK publishers to find and engage hard-to-reach in-market consumers as they research their next purchase online. Our proprietary lead technology and in-house contact centre teams then process the data we generate – from initial enquiries through to the secure distribution of qualified leads to our clients’ CRM.

We have been in business since 2002 and specialise in automotive and property. Our extensive client list includes BMW, VW Group, Mercedes-Benz, Ford, Hyundai, Yopa and eMoov.

Ethos

Ambitious businesses need ambitious people – and that’s exactly what we’re looking for at TLA. Our journey – from a start-up business in 2002 to one of the UK’s fastest-growing tech companies – owes a lot to our focus on continuous improvement and striving to be the best that we can be.

We want to grow with people who share that ethos; who can bring something special to the team but have that desire to keep improving. This role is an exciting opportunity to contribute to an award-winning team and fulfil your potential within a growing business.

Facts:

  • Award-winning performance and technology business based in Liverpool and London
  • 100-strong team spanning roles in development, design, UX, digital marketing, customer service, quality assurance, product ownership, account management and more.
  • One of the UK and Europe’s fastest-growing tech companies:
    • Tech Track 100 (The Sunday Times)
    • FT1000 (Financial Times)
  • Fifth-fastest growing tech company in the north of the UK (Tech Nation)
The Culture

The Lead Agency is a fast-moving and creative company that believes that if something is worth doing, it’s worth doing right.

We value ambition and persistence, and we encourage each other to drive progress through continual improvement and innovation. We’re working on exciting projects with the potential to transform our industry and allow us to expand both in the UK and internationally.

Our headquarters offer one of Liverpool’s best locations to work in – a bright, open plan office on the 13th floor of the Unity Building, offering spectacular panoramic views of our city.

Balance is important to us, which is why we offer flexible working hours, free personal training and squash games, subsidised gym membership… and a free office bar every Friday! In addition, we have regular nights out and charity events throughout the calendar.

Apply for this position

The Lead Agency appreciates the time you’ve taken to consider the details and we welcome your application.

To begin your application please APPLY NOW below or send your CV or LinkedIn profile to careers@theleadagency.com or call +44 (0)151 221 9889 to discuss the role.

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Position: Digital Product Marketing Manager

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Employment Type
Full Time
Beginning of employment
ASAP
Duration of employment
Permanent
Job Location

Chapel Street, Liverpool (L3 9AG) or Stephen Street, London (W1T 1AN)

Head Office
The Lead Agency, 20 Chapel Street, L3 9AG, Liverpool, United Kingdom, Merseyside
Valid through
31 August 2018
Base Salary
£ 45000 - £ 55000
Date posted
8th August 2018