TLA to build on Haymarket Automotive partnership Earlier this month Haymarket announced plans for a three-year £50m investment that will create a new standalone division for its flagship automotive publishing brands, WhatCar?, Autocar and Pistonheads. Following its landmark announcement, the publishing group has confirmed that TLA will remain a key part of the partnership and continue to deliver automotive clients with high-quality prospects via the WhatCar? valuation tool. ‘Strong and successful partnership’ Rachael Prasher, managing director of Haymarket Automotive, said: “We have a strong and successful partnership with The Lead Agency, and will be looking to build on this over the coming months and years. Connecting What Car?’s data with customers is central to our strategy.” Since our partnership with the WhatCar? team began in May 2016, we have connected thousands of in-market car buyers with its manufacturing partners. The new investment will provide an opportunity for us to build on this success, delivering a greater volume of data and opportunities to convert. We’re excited by the impact of Haymarket Automotive on the UK automotive industry as a whole and look forward to building on our successful partnership.