Media industry completes London to Brighton cycle for mental health Riders from some of the UK’s biggest media agencies and publishers joined forces on Friday for an epic, 63-mile cycling adventure in aid of NABS. The event saw teams and individuals from the likes of Accenture, Mail Metro Media, PHD, Dennis Publishing, Mediacom, Haymarket the IPA, NABS, Jungle Creations and TLA enjoy a brilliant day of cycling from London’s Marble Arch to Brighton’s Marine Parade, where they reunited for a memorable after-party and celebration. Sea Change for Mental Health was organised and funded by The Lead Agency as part of a series of events for 2019 that aim to raise £25,000 for NABS, which empowers people in the media and advertising industry to thrive. It was a fantastic day for everyone involved but we couldn’t have done it without the backing of the NABS team that helped us to promote the event; European Cycling Tours for ensuring a safe and fun passage for every rider into Brighton; the media industry for taking part and raising the money that makes all the difference; Jungle Creations, our award-winning video partner; and Accenture and Captify for sponsoring the event. On behalf of everyone at The Lead Agency, thank you for making it a memorable day and experience. We are immensely grateful for all of your support and hope to welcome you back for future charity events in 2020. We’re now starting the process of collecting and totaling sponsorships – if you’d like to support our fundraising push, please visit the Sea Change for Mental Health JustGiving page.