Meet Antony Neill, The Lead Agency’s new performance manager New years often bring about new starts for people, which is exactly the case for our newly-appointed performance manager Antony Neill. Joining us in a brand new role for the business, Antony is looking forward to applying his experience to the business’s performance channels. As a quick introduction, he tells us about where he’s come from and his ambitions for The Lead Agency. Where have you joined us from and what can you tell us about your last role? I joined The Lead Agency after four years at Bibby Line Group, where I worked across a number of sectors, including shipping, distribution and technology. The majority of my time at Bibby was spent in a variety of marketing roles, but my most recent role was as a technical sales manager for a new technology business that Bibby launched, where I was responsible for analysing supply chain operations for retail and manufacturing clients, and designing and deploying RFID-based tracking solutions to help them unlock efficiencies. What are you most proud of from your career to date? Achieving promotions at each of my last three employers and helping to build Bibby’s ship management arm into a significant challenger within its market both spring to mind. But my most coveted achievement is probably playing a key part in helping Bibby’s technology business – made up of all of nine people – to land a multi-million pound contract with a top 10 UK retailer, an engagement that lasted more than two whole years and many more working hours! What attracted you to The Lead Agency and this particular role? The vibrant brand image, the exciting line of business and the company’s culture and ethos all initially attracted me to The Lead Agency; it seemed to match my own personal way of working, and my short time here so far has proven me right. The role itself is, to me, an almost perfect storm of everything I’m skilled at – analysing and optimising process-led operations within both a marketing and technology context. I can’t wait to get stuck in. What will be your main responsibilities and what are you hoping to achieve? The purpose of my role is to ensure that the internal enquiry processing operation – everything after acquisition from marketing, all the way up to distribution to clients – is running smoothly and efficiently. As part of this, I’ll be working across multiple functions within the business – digital marketing, technology, contact centre, compliance and client relations – to make sure that each stage of the operation is linked seamlessly to the last and to the next. I’ll also be helping to introduce new systems and platforms to the business to help develop our internal operations even further, which will translate to greater value for clients down the line. To join Antony at The Lead Agency, visit our Careers page.