TLA appoints John Martin as head of renewables John Martin has joined the agency as head of renewables as we look to extend its presence in the fast-growing sector. John arrives from SolarKing UK, where he held the role of head of marketing and managed the company’s direct sales strategy. His knowledge of the industry and his passion for renewable/clean energy means we are well placed to maximise future technical developments in the field. His remit at TLA will be to develop and grow our renewable energy division and develop strategies that help homeowners in their search. Renewable growth The renewable energy sector has enjoyed consistent expansion in the UK & Europe with the UK currently ontrack to meet its Renewable Energy Directive (RED) target of 15% of energy being renewable by 2020. However, the buying process for renewable solutions remains unknown and in some cases confusing to consumers. John will be focused on bring clarity, education and inspiration to homeowners keen to embark on that journey, while keeping a close eye on innovation in the field. “I believe renewable energy represents significant potential for growth in the coming years,” John said. “I am excited about the prospect of combining my experience and market knowledge with The Lead Agency’s cutting edge technology and talent to elevate customer acquisition in this sector.” To speak with John about your customer acquisition needs, drop us a line.