Advanced Lead Generation – 8 customer-centric tactics to dramatically increase lead quality and performance Are you frustrated by the inefficiency and low quality of third-party leads? Trawling through the haystack of high volume raw leads to find the proverbial needle of an in-market consumer can be…
PMA nomination follows campaign success for BMW We have been nominated for a prestigious accolade at the Performance Marketing Awards 2018 (PMAs). Our work for BMW and its media partner MEC Global has been shortlisted for Best Lead Generation…
TLA extends range of lead types beyond ‘new car retail’ Over the last 16 years, The Lead Agency has predominantly served the automotive industry with new car retail leads. But recent changes within the industry, economy and the government initiatives have seen…
Digital marketing awards nomination for BMW campaign Our campaign on behalf of BMW has been nominated at the Northern Digital Awards. We’ve been nominated for Best Digital Marketing Campaign – B2C after achieving record results and ROI. The campaign connected BMW’s…
Preparing for GDPR: Practical steps companies can take With May 2018’s General Data Protection Regulation (GDPR) in sight, The Lead Agency’s compliance manager Kathy Fleming discusses how companies can prepare. Accountability Under GDPR, companies will need to be able to…
Former Time Out marketer joins The Lead Agency As part of our continued growth and investment in the team, we are pleased to welcome Paul Court to the company as our first head of online trading. Paul joins us from…
The future of automotive lead generation Profound changes are taking place in the automotive landscape and analysts are predicting a greater level of change in the next decade than in the previous half century. So what does the…
TLA secures FCA authorisation We believe doing right by our clients and consumers, which is why we took the decision to pursue and have since achieved our FCA authorisation. Traditionally as a business, we have focused…