Life in tech – Charlotte Smith, junior designer Following our first Life in Tech Q&A last week, we’ve asked TLA junior designer Charlotte Smith to tell us about her fledgling career in technology. What was your route into the industry? I finished my college A-levels and started applying for apprenticeships. The careers advice people who worked in the college helped me find connections. I was introduced to the Liverpool Chamber Training who were able to arrange an interview with The Lead Agency. I joined as a digital apprentice and, after receiving my qualification, was offered a permanent position to join the design and UX team. What do you do day-to-day at TLA? My job varies on a day-to-day basis. One day I’m designing a set of icons for The Study Network (our higher education platform) and the next I’m mocking up landing page wireframes which show the basic layout of how a page will work. I also work closely with the content and marketing team, creating a range of graphics to support their campaigns. What do you enjoy most about your job? I love the fact I get to be creative every day. I enjoy the creative freedom I get when I’m assigned any sort of task whether it’s a landing page, ad design or a graphic for the social channels. I recently attended a great conference called UX Cubed, which took place at Shop Direct’s offices. There was a lot of interesting talks given on the day about user experience within different industries. Events like this are great for building my knowledge and providing ideas I can apply day-to-day. What is your proudest professional achievement to date? Prior to joining The Lead Agency, I designed a responsive website from scratch – MyPrizeDraws. This included research, wireframing, image sourcing and icon, logo and brand design. I was really proud of how it turned out although looking back I can definitely spot areas where I could improve the design! What are you passionate about? I’m passionate about exploring design trends and how these things evolve throughout the industry. I’m especially interested to see how virtual reality transforms the way we look at web design and design as a whole. Fancy joining Charlotte at The Lead Agency? Check out the latest TLA vacancies.